Brand Strategist

Established and led a Marketing and UX/UI Design department for a small wholesale business, honing budgeting skills and cultivating adaptability in a diverse role. This experience bolstered my confidence and underscored the significance of versatility across various organizational aspects.
Client
A2K Fashion
Year
2023
Timeline
4 weeks
Service(s)
Marketing
 / 
UX/UI Design
 / 
Social Media
Challenge

I've handled two major projects with similar challenges, operating independently and making autonomous decisions in both cases. In marketing, establishing a community for our diverse B2B customer base across different countries was challenging, compounded by the need for timely content creation and minimal support. On the website front, catering to diverse linguistic needs in international markets, especially in Latin American regions and French-speaking islands, required meticulous design. Navigating communication dynamics between Dress Hall, the hired agency, and the engineers, all within a limited budget, demanded efficient time management during meetings to convey the vision and maximize productivity.

Goal

The goal was to enhance both follower count and engagement, alongside a comprehensive redesign of the e-commerce website. The aim was to transform it into a user-friendly platform, ultimately amplifying website traffic and fostering increased online sales.

Result

The follower count surged by 50%, while the number of customers reaching out through social media direct messages experienced a notable uptick of 30%.

After making our website more user-friendly, we excitedly launched it and spread the word on social media. In just one week, we saw an impressive 100 new accounts sign up. Over the next six months, that number grew to 500, bringing in $5,000 in revenue. What's even more gratifying is that our website became a go-to destination for customers who were new to the world of online shopping. It's been an incredible journey of growth and positive changes!