
Brand Strategist
I've handled two major projects with similar challenges, operating independently and making autonomous decisions in both cases. In marketing, establishing a community for our diverse B2B customer base across different countries was challenging, compounded by the need for timely content creation and minimal support. On the website front, catering to diverse linguistic needs in international markets, especially in Latin American regions and French-speaking islands, required meticulous design. Navigating communication dynamics between Dress Hall, the hired agency, and the engineers, all within a limited budget, demanded efficient time management during meetings to convey the vision and maximize productivity.
The goal was to enhance both follower count and engagement, alongside a comprehensive redesign of the e-commerce website. The aim was to transform it into a user-friendly platform, ultimately amplifying website traffic and fostering increased online sales.
Upon joining A2K, with around 2.9k Instagram followers, I managed the social media agency for the first two months, conducting weekly meetings for alignment. However, due to delivery issues, I transitioned to overseeing marketing. In this role, I handled content creation, customer engagement, and limited paid advertisements due to budget constraints. The solitary nature of the position was initially overwhelming, but I adapted by relying on experience, questioning, and research. Despite the desire for more insights, I appreciate the freedom granted by my boss to explore new approaches within the budget. Old Look:


To better understand our users, I identified our primary target market—boutique owners and online sellers, mainly aged 30 to 60, with a majority being women. Gathering insights into their preferences and challenges was crucial for crafting a tailored and user-friendly platform. Developing user flows based on audience preferences, I presented them to the CEO for approval, later refining the designs on Canva. Despite my proficiency in Figma, I adapted to the agency's preference for Canva, ensuring a smooth collaboration. The finalized designs were presented to the agency via a comprehensive video, aiming for effective communication. However, occasional miscommunication led to features not working as intended, underscoring the importance of constant and clear communication during daily website checkups.



The follower count surged by 50%, while the number of customers reaching out through social media direct messages experienced a notable uptick of 30%.
After making our website more user-friendly, we excitedly launched it and spread the word on social media. In just one week, we saw an impressive 100 new accounts sign up. Over the next six months, that number grew to 500, bringing in $5,000 in revenue. What's even more gratifying is that our website became a go-to destination for customers who were new to the world of online shopping. It's been an incredible journey of growth and positive changes!