Building Brands, Events, and Communities That Leave a Lasting Impact

Hi, I'm Esther! I'm a marketer and storyteller with Korean and Brazilian roots, passionate about building brands, communities, and experiences that people remember. From launching global events and Web3 campaigns to crafting digital experiences, I love turning complex ideas into meaningful human connections. This is where I share the work, projects, and creative pursuits that continue to shape my journey.
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I’m driven by a passion for innovation and a commitment to constant growth and learning. Join me as I explore new horizons and navigate the ever-changing business world.
Exploring my passions has shaped a diverse professional background, building my resilience, adaptability, and versatility along the way.
With over 4 years in marketing, 2 years in R&D, and 1 year in UX/UI design, I offer a unique perspective shaped by my diverse cultural and professional background.

Work

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Injective Summit 2025

Event Marketing
Marketing Strategy
Led the end-to-end marketing strategy for Injective's flagship global summit, driving event branding, attendee acquisition, website experience, email automation, and registration workflows to create a seamless experience from application to event day.

Red Box Miami 2.0

Rebrand
UX/UI
Revitalizing a previous project by applying the knowledge gained from both work experience and UX/UI certification, undergoing a comprehensive end-to-end rebranding process.

My Venture

Project Management
Marketing
From a lighthearted idea born during the challenges of Covid-19 to successfully establishing a business from the ground up alongside my sister. This journey involved crafting the business model, managing finances, refining branding, and designing a compelling website.

Brand Strategist

Marketing
UX/UI Design
Social Media
Established and led a Marketing and UX/UI Design department for a small wholesale business, honing budgeting skills and cultivating adaptability in a diverse role. This experience bolstered my confidence and underscored the significance of versatility across various organizational aspects.

Let’s work together

Let's embark on a creative journey together, turning your ideas into captivating visuals.
Contact me